Starting a photography business is easy, building and growing a successful one is another story. In this article you’ll discover six essential online tools for pro photographers that will streamline the process and actually make running and marketing your business a lot easier.
Hootsuite.com – Are you active on social media? Imagine having a resource where you can create your posts, schedule them, and manage them all in one place ~ that’s Hootsuite.com. Set up your free account, enter your profile info for all of your social media accounts and begin posting immediately without ever having to leave Hootsuite!
Animoto.com – Video is as essential to photographers as mega-pixel cameras. Animoto not only allows you to create fantastic web-based videos, complete with music on the fly, but allows you to do so for your clients as well.
They offer a fantastic program exclusively for professional photographers that includes high definition output and the ability to generate leads for your studio via an “end of video” button that appears at the end of playback.
Blurb Books – Are you using photo books to market your photo services? If not, you may want to check out a new free 23 page e-book produced by Photoshelter.com that directs you step by step on how to create one. Every photographer wants a coffee table style book of their work at some point in their career. BlurbBooks makes that possible at a fraction of the time and cost of traditional publishing, and their quality is first rate.
Photoshelter.com – Are you in need of an all-in-one solution that builds websites, helps you sell more photos, licenses stock, distributes high-res files, and improves your SEO ~ all in one powerful tool? Look no further than Photoshelter.com. Imagine having the ability to execute a job, run it through post, upload it, alert your clients, and start generating income quickly. That’s the beauty of Photoshelter.com
About.Me – Is my latest discovery and I am totally geeked about it. About.Me is considered by its developers to be a splash page ~ I consider it a genius navigational tool. Once you set up a free ‘about me’ page customized with own background graphics, you can direct all of your online and offline contacts to it.
Viewers will receive a birds eye view of all of your online platforms ~ including your blog, social media outlets and projects ~ all in one stylish area. I predict many pro photographers like Melissa Calles will flock to this in droves. To create your own About.Me page visit mine.
Chrometa – This is one of the best tools I’ve found for media providers who spend eighty percent of their time (or more) on-line creating deliverables for their clients. In essence, Chrometa is a application that you install on your computer that tracks all of your activities in service to your client.
For example, you can capture phone meetings, time spent emailing, doing research, image editing or design, and categorize all of the time you spend by client or project. At the end of the day, week or month you can provide your client with a detailed summary of your hours and invoice your clients accordingly.